Supplement companies take different approaches to developing and marketing supplements. Coming from a science background, it is important to me that all our supplements have a strong focus on research. With this in mind, rather than sell a large range of products, we decided to specialise by developing a small range of quality products. This focussed approach has allowed us to involve greater expertise at the formulation stage, yielding what we believe to be more innovative and leading-edge formulas. So, just how does that research stack up against our supplements? And, how do you know we are on the right track? Recently, I found a couple of articles that you may find interesting, both due to their content, but just as important, their independence.
One of our team was reading the Sydney Morning Herald (at work of course 😉 ) and came across an interesting article about Dr Joseph Maroon, senior vice-president of the American Academy of Anti-Ageing Medicine. The interesting part of this article for me was his daily wellness routine. Every day he drinks cups of green tea, as well as supplementing with resveratrol and curcumin. Dr Joseph Maroon is 72 and clearly wishes to carry on for decades to come. He is also an expert, both qualified and prepared to do his own research as to exactly what he should take to increase his chances of staying healthy, in both body and mind.
While some of you buy our Res-V products simply for the resveratrol, I know that many of you look at all the ingredients. These ingredients include green tea extract, resveratrol and curcumin, the same three that he has selected for his daily routine. So, have we got it right? As a scientist, I can appreciate that this is a case study of just one, however, given his expertise; it is encouraging to read this kind of story. In effect, it is an indirect third party endorsement of the ingredients in Res-V.
You can read the full article here; http://www.smh.com.au/lifestyle/diet-and-fitness/blogs/chew-on-this/the-antiageing-recipe-20120903-2599k.html#ixzz27RaGQ4bc
The Telomere story…
Still on the subject of ‘anti-aging’ I would like to (perhaps) introduce you to the subject and science of ‘telomeres’. These are what are known as scrap genetic material that live at the end of our chromosomes. Their purpose is to protect our DNA, kind of like the plastic bits at the end of shoe laces. While described colloquially as scrap, the truth is this the significance of this genetic material is quite profound, the understanding of telomeres maybe a major stepping stone to the proverbial ‘fountain of youth’.
I will keep this brief and general; humans grow by a process of cell division. A cell divides into two cells and every time this happens the telomeres at the end of our chromosomes get shorter and shorter. What happens when our telomeres are so short they can’t divide? Well, that’s about the end of the line. Recent evidence suggests that if you want to live a long time, long telomeres are the way to go.
Before you think telomere research is a flight of fancy, three US researchers won the Nobel Prize for medicine in 2009 for their work on telomeres and aging. It has been known for a long time that they shorten with age, but a recent Danish study with 20,000 participants found that lifestyle and environmental factors shorten telomeres as well, including smoking and obesity.
The study also found that one in four Danes had telomeres short for their chronological age, and this was associated with a much greater chance of dying young.
So what can we do about our telomere length?
Get yourself in as good a shape as you can, don’t smoke and keeping your other vices controlled is good advice for a start, but can supplements help?
According to Engredea (an industry newsletter), this is where the research is at;
Marine Sourced Omega-3’s: A study of patients with coronary heart disease, patients with the most Omega-3’s had the slowest rate of telomere shortening
Vitamins C and E: Were associated with longer Telomeres in a 2009 paper published in the Journal of Clinical Nutrition.
Vitamin D: (Drum roll) in a 2007 paper in the same journal, people with high vitamin D were judged to be five years younger based on their cellular age compared to their low vitamin D counterparts.
Resveratrol: is associated with Telomere biology and DNA repair
You may have noticed that all of these ingredients are found in our three core products; Res-V which of course contains resveratrol, Multiva contains Vitamin C and Vitamin E, and Lester’s Oil contains a double normal strength Omega-3, as well as the maximum dose of Vitamin D we are allowed to sell in New Zealand.
As I mentioned at the start, we never set out to create a huge range of products. But the ones that we do sell are well researched, multi ingredient, multi benefit products, formulated to cover (what we believe) are the most important bases.
The references and statements here come from the Engredea industry newsletter. Telomere research has become one of the most exciting areas of research for slowing down the aging process, and preventing the diseases of aging. Obviously this is an area that does require (and will attract) a great deal of further research. It may not be a literal ‘fountain of youth’, and it won’t help much if you are hit by a bus, but if we can find ways to keep our telomeres long, we should be able to increase our chances of living longer, healthier lives. Who knows how far this will go.
I am watching this carefully and shall keep you up to date.
Daniel King MSc (hons)