I’ve talked a lot about health related matters recently, but have neglected to discuss our products and many of the key of the key reasons About Health is different from other supplement companies.
The Value Equation
I have been telling the listeners on the radio that Lester’s Oil is not only a great product – it is exceptional value. I realised that everyone says this about their products, so I thought I would back it up with some hard evidence.
My simple experiment was to buy six months’ worth of each of the five key ingredients in Lester’s oil and compare the cost to a buying our standard six month supply of Lester’s Oil.
To make it a fair test, I selected Countdown, Hardy’s and Life Pharmacy as these outlets provided a good cross-section of supplement retailers – supermarkets, health stores and pharmacies. I then selected the supplements in one and two-month supplies, as these are the most commonly sold supply lengths in stores.
There are obviously many brands available; again, in the interest of fairness, I specifically avoided the most expensive offerings opting for the middle of the road options. I purchased at least one of the five ingredients from each outlet. One of the five products was even on special at the time.
It was not possible to get exactly the same quantities of all the ingredients, but I managed a very close approximation and where an ingredient had a little bit more or less than an ingredient, I adjusted the price accordingly to compensate.
Lester’s Oil is sold as a six month supply (two bottles, each containing 180 soft gels). Based on the results of our experiment, just two bottles of Lester’s Oil replaced nineteen bottles containing the individual ingredients (over the six month time period).
What this means for you:
- Lesters’ Oil replaces the need to open five different bottles every morning with just one
- Lester’s Oil substitutes swallowing six capsules, tablets, and soft gels every morning with just two soft gels
And now the big one…
The cost of purchasing 3-month supplies of the individual ingredients was $297.17, whereas Lester’s Oil costs just $129.95… Saving you $167.22 every 3 months (or over $660 a year)!
There is nothing unusual about the brands I selected to compare Lester’s Oil against, they are your average everyday brands. The savings are due to three very important points of difference about our business model. Firstly, we combine ingredients into multi formulas, secondly, we sell in six-month supplies, and thirdly, by selling direct we eliminate unnecessary costs of sale. The combined savings are massive. Our model eliminates the costs of middlemen (wholesalers), reduces packaging costs from nineteen bottles down to just two, and replaces 19 individual costs of sale (retail margins) with just one.
The Quality Argument
We don’t believe there are higher quality supplements on the market than ours. We make our products in New Zealand. We select the individual ingredient suppliers ourselves and Dr. Laurence Eyres (our science advisor) has just visited our oil supplier in the United Kingdom. The oil in Lester’s Oil is concentrated to provide twice the normal amounts of Omega-3’s. It is also purified to remove mercury, a known neurotoxin and a problem with many standard fish oils. Lester’s Oil is never stored under retail display lighting before delivery (light causes fish oil to become rancid and ‘go off’), it is stored in air-conditioned darkness until it is packaged and shipped directly to your door. Because we sell a lot – we have the luxury of making batches very regularly (up to 6 times/year), so it is never sitting around for many months before shipping.
We employed the services of well-known oil expert Dr. Laurence Eyres for the formulation of this product. Laurence’s Bio can be read on our website. He is frequently asked for expert oil commentary on TV shows and has also been asked by Consumer magazine to test the quality of fish oils on the market.
Lester’s Oil vs Fish Oil
Lester’s Oil contains all the benefits of fish oil but as the oil is concentrated, one capsule provides a much greater amount of Omega-3’s than a similarly sized fish oil capsule would. Unlike normal fish oil, Lester’s Oil also contains vitamin D to support healthy bones and immune health, Co-Enzyme Q10 to support heart health, normal blood pressure, and energy, Lutein and Zeaxanthin to support healthy eyes, and natural astaxanthin to support skin, heart and brain health.
This is just a brief summary of the benefits of Lester’s Oil and some advantages of dealing with About Health. I don’t believe there is a better oil product on the market, and I have not seen any product that competes on value. It’s an extremely convenient, well researched general health formula at an unbelievable price, suitable for both men and women. I hope you see these benefits too and decide to make it a part of your daily health routine.
Daniel King, MSc (Hons)