Images of scantily-clad body’s laying about under ultra violet (UV) rays brings to mind the misplaced popularity of cigarette smoking during the  40’s and 50’s – remember when we were sold the ruse that smoking imparted an image of sharp, sexy sophistication…? So why, when there is so much compelling evidence pointing to the harm that can be caused by regular and/or prolonged exposure to UV light, do we insist on venerating the bronzed, leathered appearance of the human form over a healthy, wrinkle-free natural-looking skin colour?

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